Jieming Mao
Authored Publications
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Auto-bidding and Auctions in Online Advertising: A Survey
Ashwinkumar Badanidiyuru Varadaraja
Christopher Liaw
Haihao (Sean) Lu
Andres Perlroth
Georgios Piliouras
Ariel Schvartzman
Kelly Spendlove
Hanrui Zhang
Mingfei Zhao
ACM SIGecom Exchanges, 22 (2024)
Efficiency of the Generalized Second-Price Auction for Value Maximizers
Hanrui Zhang
Proceedings of the ACM on Web Conference 2024, 46–56
Optimal Mechanisms for a Value Maximizer: The Futility of Screening Targets
Proceedings of the 25th ACM Conference on Economics and Computation (EC) (2024)
Non-uniform Bid-scaling and Equilibria for Different Auctions: An Empirical Study
Proceedings of the ACM on Web Conference 2024, 256–266
Autobidding Auctions in the Presence of User Costs
Hanrui Zhang
Proceedings of the ACM Web Conference 2023, pp. 3428-3435
Optimal Pricing Schemes for an Impatient Buyer
Kangning Wang
Proceedings of the Annual ACM-SIAM Symposium on Discrete Algorithms (2023), pp. 382-398
