Jieming Mao
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Autobidding Auctions in the Presence of User Costs
Hanrui Zhang
Proceedings of the ACM Web Conference 2023, pp. 3428-3435
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Although costs are prevalent in ad auctions, not many auction theory works study auction design in the presence of cost in the classic settings. One reason is that most auctions design in the setting without cost directly generalize to the setting with cost when the bidders maximizing quasi-linear utility.
However, as auto-bidding becomes a major choice of advertisers in online advertising, the distinction from the underlying behavior model often leads to different solutions of many well-studied auctions. In the context of ad auctions with cost, VCG achieves optimal welfare with quasi-linear utility maximizing bidders, while has 0 welfare approximation guarantee with value maximizing bidders who follow the optimization behind common auto-bidding algorithms.
In this paper, we prove that the approximation welfare guarantee of VCG auction can be significantly improved by a minimal change --- introducing cost multipliers. We note that one can use either one multiplier per auction or one multiplier per bidder, but one global multiplier across all auctions and bidders does not work. Finally, to echo with our theoretical results, we conduct empirical evaluations using semi-synthetic data derived from real auction data of a major advertising platform.
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The streaming model of computation is a popular approach for working with large-scale data. In this setting, there is a stream of items and the goal is to compute the desired quantities (usually data statistics) while making a single pass through the stream and using as little space as possible.
Motivated by the importance of data privacy, we develop differentially private streaming algorithms under the continual release setting, where the union of outputs of the algorithm at every timestamp must be differentially private. Specifically, we study the fundamental $\ell_p$ $(p\in [0,+\infty))$ frequency moment estimation problem under this setting, and give an $\varepsilon$-DP algorithm that achieves $(1+\eta)$-relative approximation $(\forall \eta\in(0,1))$ with $\mathrm{poly}\log(Tn)$ additive error and uses $\mathrm{poly}\log(Tn)\cdot \max(1, n^{1-2/p})$ space, where $T$ is the length of the stream and $n$ is the size of the universe of elements.
Our space is near optimal up to poly-logarithmic factors even in the non-private setting.
To obtain our results, we first reduce several primitives under the differentially private continual release model, such as counting distinct elements, heavy hitters and counting low frequency elements, to the simpler, counting/summing problems in the same setting.
Based on these primitives, we develop a differentially private continual release level set estimation approach to address the $\ell_p$ frequency moment estimation problem.
We also provide a simple extension of our results to the harder sliding window model, where the statistics must be maintained over the past $W$ data items.
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Optimal Mechanisms for Value Maximizers with Budget Constraints via Target Clipping
Proceedings of the 23rd ACM Conference on Economics and Computation (2022), pp. 475
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We study the design of revenue-maximizing mechanisms for value-maximizing agents with budget constraints. Agents have return-on-spend constraints requiring a minimum amount of value per unit of payment made and budget constraints limiting their total payments. The agents' only private information are the minimum admissible ratios on the return-on-spend constraint, referred to as the target ratios.
Our work is motivated by internet advertising platforms, where automated bidders are increasingly being adopted by advertisers to purchase advertising opportunities on their behalf. Instead of specifying bids for each keyword, advertiser set high-level goals, such as maximizing clicks, and targets on cost-per-clicks or return-on-spend, and the platform automatically purchases opportunities by bidding in different auctions. We present a model that abstracts away the complexities of the auto-bidding procurement process that is general enough to accommodate many allocation mechanisms such as auctions, matchings, etc.
We reduce the mechanism design problem when agents have private target ratios to a challenging non-linear optimization problem with monotonicity constraints. We provide a novel decomposition approach to tackle this problem that yields insights into the structure of optimal mechanisms and show that surprising features stem from the interaction on budget and return-on-spend constraints. Our optimal mechanism, which we dub the target-clipping mechanism, has an appealing structure: it sets a threshold on the target ratio of each agent, targets above the threshold are allocated efficiently, and targets below are clipped to the threshold.
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In shuffle privacy, each user sends a collection of randomized messages to a trusted shuffler, the shuffler randomly permutes these messages, and the resulting shuffled collection of messages must satisfy differential privacy. Prior work in this model has largely focused on protocols that use a single round of communication to compute algorithmic primitives like means, histograms, and counts. In this work, we present interactive shuffle protocols for stochastic convex optimization. Our optimization protocols rely on a new noninteractive protocol for summing vectors of bounded $\ell_2$ norm. By combining this sum subroutine with accelerated gradient descent, Nesterov's smoothing method, and a careful alignment of noise level and mini-batch size, we obtain loss guarantees that significantly improve on those of the local model and sometimes match those of the central model.
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The Landscape of Autobidding Auctions: Value versus Utility Maximization
Proceedings of the 22nd ACM Conference on Economics and Computation (2021), pp. 132-133
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Internet advertisers are increasingly adopting automated bidders to buy advertising opportunities. Automated bidders simplify the procurement process by allowing advertisers to specify their goals and then bidding on their behalf in the auctions that are used to sell advertising slots. One popular goal adopted by advertisers is to maximize their clicks (or conversions) subject to a return on spend (RoS) constraint, which imposes that the ratio of total value to total spend is greater than a target ratio specified by the advertisers. The emergence of automated bidders brings into question whether the standard mechanisms used to sold ads are still effective in this new landscape. Thus motivated, in this paper we study the problem of characterizing optimal mechanisms for selling an item to one of multiple agents with return on spend constraints when either the values or target ratios are private. We consider two objectives for the agents: value maximization, which is becoming the prevalent objective in advertising markets, and utility maximization, which is the de facto paradigm in economic theory. Our goal is to understand the impact of the agents' private information and their objectives on the seller's revenue, and determine whether the first-best revenue, which is the optimal revenue without private information, is achievable.
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Robust Auction Design in the Auto-bidding World
Advances in Neural Information Processing Systems (2021)
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In classic auction theory, reserve prices are known to be effective for improving revenue for the auctioneer against quasi-linear utility maximizing bidders. The introduction of reserve prices, however, usually do not help improve total welfare of the auctioneer and the bidders. In this paper, we focus on value maximizing bidders with return on spend constraints---a paradigm that has drawn considerable attention recently as more advertisers adopt auto-bidding algorithms in advertising platforms---and show that the introduction of reserve prices has a novel impact on the market. Namely, by choosing reserve prices appropriately the auctioneer can improve not only the total revenue but also the total welfare. Our results also demonstrate that reserve prices are robust to bidder types, i.e., reserve prices work well for different bidder types, such as value maximizers and utility maximizers, without using bidder type information. We generalize these results for a variety of auction mechanisms such as VCG, GSP, and first-price auctions. Moreover, we show how to combine these results with additive boosts to improve the welfare of the outcomes of the auction further. Finally, we complement our theoretical observations with an empirical study confirming the effectiveness of these ideas using data from online advertising auctions.
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Auto-bidding has become one of the main options for bidding in online advertisements, in which advertisers only need to specify high-level objectives and leave the complex task of bidding to auto-bidders. In this paper, we propose a family of auctions with boosts to improve welfare for auto-bidders with both return on ad spend constraints and budget constraints. Our empirical results validate our theoretical findings and show that both the welfare and revenue can be improved by selecting the weight of the boosts properly.
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Welfare-maximizing Guaranteed Dashboard Mechanisms
Jason Hartline
Proceedings of the 22nd ACM Conference on Economics and Computation (2021), pp. 370
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Bidding dashboards are used in online marketplaces to aid a bidder in computing good bidding strategies, particularly when the auction used by the marketplace is constrained to have the winners-pay-bid payment format. A dashboard predicts the outcome a bidder can expect to get at each possible bid. To convince a bidder to best respond to the information published in a dashboard, a dashboard mechanism should ensure either (a) that best responding maximizes the bidder's utility (a weaker requirement) or (b) that the mechanism implements the outcome published in the dashboard (a stronger requirement that subsumes (a)). Recent work by Hartline et al. EC'19 formalized the notion of dashboard mechanisms and designed winners-pay-bid mechanisms that guaranteed epsilon-optimal utility (an epsilon-approximate version of (a)), but not (b). I.e., the mechanism could end up implementing arbitrarily different outcomes from what was promised. While this guarantee is sufficient from a purely technical perspective, it is far from enough in the real world: it is hard to convince bidders to best respond to information which could be arbitrarily inaccurate, regardless of the theoretical promise of near-optimality. In this paper we study guaranteed dashboard mechanisms, namely, ones that are guaranteed to implement what they publish, and obtain good welfare. We study this question in a repeated auction setting for general single-dimensional valuations and give tight characterizations of the loss in welfare as a function of natural parameters upper bounding the difference in valuation profile across the rounds. In particular, we give three different characterizations, bounding the loss in welfare in terms of the 0 norm, 1 norm and infinite norm of difference in valuation profile across rounds. All the characterizations generalize at least up to matroid feasibility constraints, and the infinite norm characterization extends to general downward-closed feasibility constraints. We bring to bear different techniques for each of these characterizations, including connections to differential privacy and online convex optimizations.
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In the shuffle model of differential privacy, data-holding users send randomized messages to a secure shuffler, the shuffler permutes the messages, and the resulting collection of messages must be differentially private with regard to user data. In the pan-private model, an algorithm processes a stream of data while maintaining an internal state that is differentially private with regard to the stream data. We give evidence connecting these two apparently different models.
Our results focus on robustly shuffle private protocols, whose privacy guarantees are not greatly affected by malicious users. First, we give robustly shuffle private protocols and upper bounds for counting distinct elements and uniformity testing. Second, we use pan-private lower bounds to prove robustly shuffle private lower bounds for both problems. Focusing on the dependence on the domain size k, we find that robust approximate shuffle privacy and approximate pan-privacy have additive error Θ(k^1/2) for counting distinct elements. For uniformity testing, we give a robust approximate shuffle private protocol with sample complexity O(k^2/3) and show that an Ω(k^2/3) dependence is necessary for any robust pure shuffle private tester. Finally, we show that this connection is useful in both directions: we give a pan-private adaptation of recent work on shuffle private histograms and use it to recover further separations between pan-privacy and interactive local privacy.
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A differentially private algorithm guarantees privacy against an adversary that sees the output of the algorithm. We study pan-privacy, which guarantees privacy against an adversary that sees both the output and any single internal state of the algorithm during its computation. First, we motivate the single-intrusion assumption by showing that pan-privacy against multiple intrusions is equivalent to sequentially interactive local privacy. Next, we contextualize pan-privacy by analyzing the sample complexity of uniformity testing. We show that this sample complexity sits strictly between that of the central and (sequentially interactive) local models.
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