Meggyn Watkins

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    Preview abstract A recent large-scale experiment conducted by Chrome has demonstrated that a "quieter" web permission prompt can reduce unwanted interruptions while only marginally affecting grant rates. However, the experiment and the partial roll-out were missing two important elements: (1) an effective and context-aware activation mechanism for such a quieter prompt, and (2) an analysis of user attitudes and sentiment towards such an intervention. In this paper, we address these two limitations by means of a novel ML-based activation mechanism -- and its real-world on-device deployment in Chrome -- and a large-scale user study with 13.1k participants from 156 countries. First, the telemetry-based results, computed on more than 20 million samples from Chrome users in-the-wild, indicate that the novel on-device ML-based approach is both extremely precise (>99% post-hoc precision) and has very high coverage (96% recall for notifications permission). Second, our large-scale, in-context user study shows that quieting is often perceived as helpful and does not cause high levels of unease for most respondents. View details
    " Quiet!" Reducing the Unwanted Interruptions of Notification Permission Prompts on Chrome
    Balazs Engedy
    Jud Porter
    Kamila Hasanbega
    Andrew Paseltiner
    Hwi Lee
    Edward Jung
    PJ McLachlan
    Jason James
    30th USENIX Security Symposium (USENIX Security 21), USENIX Association, Vancouver, B.C.(2021)
    Preview abstract Push notifications are an extremely useful feature. In web browsers, they allow users to receive timely updates even if the website is not currently open. On Chrome, the feature has become extremely popular since its inception in 2015, but it is also the least likely to be accepted by users. Our telemetry shows that, although 74% of all permission prompts are about notifications, they are also the least likely to be granted with only a 10% grant rate on desktop and 21% grant rate on Android. In order to preserve its utility for the websites and to reduce unwanted interruptions for the users, we designed and tested a new UI for notification permission prompt on Chrome. In this paper, we conduct two large-scale studies of Chrome users interactions with the notifications permission prompt in the wild, in order to understand how users interact with such prompts and to evaluate a novel design that we introduced in Chrome version 80 in February 2020. Our main goal for the redesigned UI is to reduce the unwanted interruptions due to notification permission prompts for Chrome users, the frequency at which users have to suppress them and the ease of changing a previously made choice. Our results, based on an A/B test using behavioral data from more than 40 million users who interacted with more than 100 million prompts on more than 70 thousand websites, show that the new UI is very effective at reducing the unwanted interruptions and their frequency (up to 30% fewer unnecessary actions on the prompts), with a minimal impact (less than 5%) on the grant rates, across all types of users and websites. We achieve these results thanks to a novel adaptive activation mechanism coupled with a block list of interrupting websites, which is derived from crowd-sourced telemetry from Chrome clients. View details
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