Tianqi Liu
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Large Language Models are Effective Text Rankers with Pairwise Ranking Prompting
Conference of the North American Chapter of the Association for Computational Linguistics (NAACL) (2024)
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Ranking documents using Large Language Models (LLMs) by directly feeding the query and candidate documents into the prompt is an interesting and practical problem. However, researchers have found it difficult to outperform fine-tuned baseline rankers on benchmark datasets. We analyze pointwise and listwise ranking prompts used by existing methods and argue that off-the-shelf LLMs do not fully understand these challenging ranking formulations. In this paper, we propose to significantly reduce the burden on LLMs by using a new technique called Pairwise Ranking Prompting (PRP). Our results are the first in the literature to achieve state-of-the-art ranking performance on standard benchmarks using moderate-sized open-sourced LLMs. On TREC-DL 2019&2020, PRP based on the Flan-UL2 model with 20B parameters performs favorably with the previous best approach in the literature, which is based on the blackbox commercial GPT-4 that has 50x (estimated) model size, while outperforming other LLM-based solutions, such as InstructGPT which has 175B parameters, by over 10% for all ranking metrics. By using the same prompt template on seven BEIR tasks, PRP outperforms supervised baselines and outperforms the blackbox commercial ChatGPT solution by 4.2% and pointwise LLM-based solutions by more than 10% on average NDCG@10. Furthermore, we propose several variants of PRP to improve efficiency and show that it is possible to achieve competitive results even with linear complexity.
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Multi-Task Learning (MTL) models have shown their robustness, effectiveness, and efficiency for transferring learned knowledge across tasks. In real industrial applications such as web content classification, multiple classification tasks are predicted from the same input text such as a web article. However, at the serving time, the existing multitask transformer models such as prompt or adaptor based approaches need to conduct N forward passes for N tasks with O(N) computation cost. To tackle this problem, we propose a scalable method that can achieve stronger performance with close to O(1) computation cost via only one forward pass. To illustrate real application usage, we release a multitask dataset on news topic and style classification. Our experiments show that our proposed method outperforms strong baselines on both the GLUE benchmark and our news dataset.
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Effectively modeling text-rich fresh content such as news articles
and blog posts is a challenging problem. To ensure a content-based
model generalize well to a broad range of applications, it is critical
to have a training dataset that is large beyond the scale of human
labels while achieving desired quality. In this work, we addressing those two challenges by proposing a novel approach to mine
semantically-relevant fresh documents, and their topic labels, with
little human supervision. Specifically, we design a multitask model
that alternate trains a contrasting learning with a multi-label classification to derive an universal document encoder. We show that
this approach can provide billions of high quality organic training examples and can be naturally extended to multilingual setting
where texts in different languages are encoded in the same semantic
space. We experimentally demonstrate NewsEmbed’s competitive
performance across multiple natural language understanding tasks,
both supervised and unsupervised.
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Pre-trained text encoders such as BERT and its variants have recently achieved state-of-the-art performances on many NLP tasks. While being effective, these pre-training methods typically demand massive computation resources. To accelerate pre-training, ELECTRA trains a discriminator that predicts whether each input token is replaced by a generator. However, this new task, as a binary classification, is less semantically informative. In this study, we present a new text encoder pre-training method that improves ELECTRA based on multi-task learning. Specifically, we train the discriminator to simultaneously detect replaced tokens and select original tokens from candidate sets. We further develop two techniques to effectively combine all pre-training tasks: (1) using attention-based networks for task-specific heads, and (2) sharing bottom layers of the generator and the discriminator. Extensive experiments on GLUE and SQuAD datasets demonstrate both the effectiveness and the efficiency of our proposed method.
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Accurate predictions of customers' future lifetime value (LTV) given their attributes and past purchase behavior enables a more customer-centric marketing strategy. Marketers can segment customers into various buckets based on the predicted LTV and, in turn, customize marketing messages or advertising copies to serve customers in different segments better. Furthermore, LTV predictions can directly inform marketing budget allocations and improve real-time targeting and bidding of ad impressions.
One challenge of LTV modeling is that some customers never come back, and the distribution of LTV can be heavy-tailed. The commonly used mean squared error (MSE) loss does not accommodate the significant fraction of zero value LTV from one-time purchasers and can be sensitive to extremely large LTV's from top spenders. In this article, we model the distribution of LTV given associated features as a mixture of zero point mass and lognormal distribution, which we refer to as the zero-inflated lognormal (ZILN) distribution. This modeling approach allows us to capture the churn probability and account for the heavy-tailedness nature of LTV at the same time. It also yields straightforward uncertainty quantification of the point prediction. The ZILN loss can be used in both linear models and deep neural networks (DNN). For model evaluation, we recommend the normalized Gini coefficient to quantify model discrimination and decile charts to assess model calibration. Empirically, we demonstrate the predictive performance of our proposed model on two real-world public datasets.
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