Eddie Li

Eddie

Research Data Scientist

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Media Mix Model Calibration With Bayesian Priors
Yingxiang Zhang
Mike Wurm
Eddie Li
Alexander Wakim
Joseph Kelly
Brenda Price
Ying Liu
research.google (2024)
Bayesian Hierarchical Media Mix Model Incorporating Reach and Frequency Data
Yingxiang Zhang
Mike Wurm
Alexander Wakim
Eddie Li
Ying Liu
research.google (2023)
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