“What’s with the eggplant?”: The use of emoji in content design through the lens of gesture studies

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Within the last ten years, emojis have become a universal phenomenon. Various frameworks attempt to explain the pragmatics of emoji use in language. In particular, a recent theory that applies gesture studies to emojis enjoys much popularity. This paper engages with the theory to develop insight into the proper and improper use of emojis in content design.