Google Research

A System Design for Privacy-Preserving Reach and Frequency Estimation

  • Craig William Wright
  • Eli Fox-Epstein
  • Jason Frye
  • Mark Alois Fashing
  • Raimundo Mirisola
  • Sanjay Lal Vasandani
  • Yao Wang
  • Yunus Yenigor
Google, LLC (2020)


This document describes the high level system design of an MPC-based approach to the Private Reach and Frequency Estimation. The MPC protocol was previously described in Privacy Preserving Secure Cardinality and Frequency Estimation [1], and although several modifications are forthcoming, they do not impact the overall system design.

Learn more about how we do research

We maintain a portfolio of research projects, providing individuals and teams the freedom to emphasize specific types of work