Mobile computing has grown drastically over the past decade since the arrival of the smartphone. Despite the rapid pace of the advancements, mobile device benchmarking and evaluation are still in its infancy both in the industry and academia. Authors address this issue head-on and present an industrial perspective on the challenges facing mobile architecture research with the hope of fostering new research to solve many of the pending problems. This paper presents “ten commandments” that focus on raising awareness around mobile workloads, metrics and experimental methodology. These issues, as perceived from an industry perspective, are real challenges that if addressed can alleviate the entire mobile ecosystem to the next level.