Google Research

Adapting Online Advertising Techniques to Television

Online Multimedia Advertising: Techniques and Technologies, Information Science Reference, Hershey PA (2011), pp. 148-165


The availability of precise data on TV ad consumption fundamentally changes this advertising medium, and allows many techniques developed for analyzing online ads to be adapted for TV. This chapter looks in particular at how results from the emerging field of online ad quality analysis can now be applied to TV.

Learn more about how we do research

We maintain a portfolio of research projects, providing individuals and teams the freedom to emphasize specific types of work