Google Ads Content Moderation with RAG
Abstract
Keeping ad content policy classifiers up to date while maintaining the high quality bar is a significant challenge, especially with new threats emerging constantly. This paper introduces a new application to apply RAG-inspired in-context learning to accelerate content policy enforcement, especially when mitigating new emerging violations. Our application leverages RAG-based LLM inference for classification tasks and incorporates augmented reasoning information for better performance. We also developed a practical framework to enforce new violation patterns in O(1) days demonstrating improved memorization and generalization capabilities compared to traditional parametric and non-parametric models.
