Approximate vs Precise: An experiment in what impacts user choice when apps request location access

User location data is highly sensitive, yet commonly requested by mobile apps for both core functionality and monetization. To improve user privacy, the major mobile platforms, Android and iOS, made changes so that when apps request precise location access, users can choose to share only their approximate location. However, the platforms have diverging interfaces: Android offers a side-by-side choice and iOS offers a corner toggle. This study evaluates which factors impact users’ choices when apps request location access via a randomized controlled experiment with 2579 US Android users. We tested the impact of app type, whether a reason for the request was provided, and the quality and content of the reason, including monetization. We do not find the reasons have an effect. Instead, we find users’ choices are impacted by app type and user demographics. We find that when users are given a side-by-side choice to allow approximate versus precise location access, they make reasonable choices. Of users who allowed access, the vast majority (90.7%) chose precise for a rideshare app versus the majority (71.3%) chose approximate for a local news app. Concerningly, the majority also allowed location access to a wallpaper app, and older users were significantly more likely to allow apps precise location access. We conclude by discussing implications for app platforms and future work.