David X. Chan

David X. Chan

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    Google
Approaches for Secure Sales Lift Measurement
David Xi-Kuan Chan
Jerry Friedman
Jessica Hwang
Jim Koehler
Yunxiao Li
Google LLC (2021)
A Comparison of Causal Inference Methods for Estimating Sales Lift
Mike Hankin
David Chan
Mike Perry
Google (2020)
Bias Correction For Paid Search In Media Mix Modeling
Aiyou Chen
David Chan
Jim Koehler
Mike Perry
Yueqing Wang
Yunting Sun
Yuxue Jin
research.google.com, Google Inc. (2018)
Challenges and Opportunities in Media Mix Modeling
David Chan
Mike Perry
research.google.com, 76 Ninth Avenue Google New York NY 10011 (2017)
Geo-level Bayesian Hierarchical Media Mix Modeling
Yunting Sun
Yueqing Wang
Yuxue Jin
David Chan
Jim Koehler
Google Inc (2017)
Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects
Yuxue Jin
Yueqing Wang
Yunting Sun
David Chan
Jim Koehler
research.google.com, Google Inc., 76 Ninth Avenue Google New York NY 10011 (2017)
A Hierarchical Bayesian Approach to Improve Media Mix Models Using Category Data
Yueqing Wang
Yuxue Jin
Yunting Sun
David Chan
Jim Koehler
Google Inc. (2017)
Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads
David Chan
Deepak Kumar
Sheng Ma
Jim Koehler
Google Inc. (2012)
Incremental Clicks: The Impact of Search Advertising
David X. Chan
Yuan Yuan
Jim Koehler
Deepak Kumar
Journal of Advertising Research, 51, no. 4 (2011), pp. 643-647
Incremental Clicks Impact Of Search Advertising
David Chan
Yuan Yuan
Jim Koehler
Deepak Kumar
Google, Inc. (2011)
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