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Danny Tom

Danny Tom

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    Google’s Auction for Radio and TV Ads
    Noam Nisan
    Jason Bayer
    Deepak Chandra
    Tal Franji
    Robert Gardner
    Yossi Matias
    Neil Rhodes
    Misha Seltzer
    Danny Tom
    Hal Varian
    Dan Zigmond
    Google, Inc. (2009)
    Preview abstract This document describes the auction system used by Google for allocation and pricing of TV ads and Radio ads. It is based on a simultaneous ascending auction, and has been in use since September 2008. View details
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