Google Research

Google’s Auction for Radio and TV Ads

Noam Nisan
Jason Bayer
Deepak Chandra
Tal Franji
Robert Gardner
Yossi Matias
Neil Rhodes
Misha Seltzer
Danny Tom
Hal Varian
Dan Zigmond
Google, Inc. (2009)
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Abstract

This document describes the auction system used by Google for allocation and pricing of TV ads and Radio ads. It is based on a simultaneous ascending auction, and has been in use
since September 2008.
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