Laura A. Granka

Laura A. Granka

Authored Publications
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    Media agenda setting and online search traffic: Influences of online and traditional media
    American Political Science Association, American Political Science Association (2010)
    Preview abstract This paper addresses the patterns of influence between the news media and the public, by specifically targeting breaking stories, or shocks, to a news system. Specifically, we assess media agenda setting and selective exposure by looking at the relative public attention spans to hard and soft news (as measured by query volume), in comparison with the volume of news coverage (in print, broadcast, and Web content) for these selected news events. We measure the dynamic distribution of issue coverage in the news media, and how this volume of coverage ultimately influences online search traffic. In order to assess sustained interest in a given topic, distributions of query volume and news coverage were fit with Gamma distributions of appropriate parameters. Findings indicate that there are significant differences in the public attention spans for hard and soft news issues, particularly relative to what news coverage might predict. Soft news events produced a slower rate of decline in query volume, matching the slow tapering off of issue coverage found in Web content. Conversely, for hard, substantive news issues, query volume drops off quite quickly, more closely paralleling the distribution of coverage in broadcast news. View details
    The Politics of Search: A Decade Retrospective.
    The Information Society Journal, 26 (2010), pp. 364-374
    Preview abstract In “Shaping theWeb:Why the Politics of Search Engines Matters,” Introna and Nissenbaum (2000) introduced scholars to the political, as well as technical, issues central to the development of online search engines. Since that time, scholars have critically evaluated the role that search engines play in structuring the scope of online information access for the rest of society, with an emphasis on the implications for a democratic and diverseWeb. This article describes the thought behind search engine regulation, online diversity, and information bias, and it places these issues within the context of the technical and societal changes that have occurred in the online search industry. The author assesses which of the initial concerns expressed about online search engines remain relevant today and discusses how technical changes demand a new approach to measuring online diversity and democracy. The author concludes with a proposal to direct the research and thought in online search going forward. View details
    Eye Monitoring in Online Search
    Matthew Feusner
    Lori Lorigo
    Passive Eye Monitoring, Springer Verlag, 69121 Heidelberg, Germany (2008), pp. 283-304
    Preview
    Now You See It, Now You Don’t: Ethnography and Selective Visibility in the Technology Sector
    Patrick Larvie
    Being Seen: Paradoxes and Practices of (in)Visibility - Conference Proceedings of EPIC 2009, American Antrhopological Association, 2200 Wilson Blvd, Suite 600 • Arlington, VA 22201 (2008), pp. 253-266
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    Evaluating the accuracy of implicit feedback from clicks and query reformulations in web search
    Thorsten Joachims
    Bing Pan
    Helene Hembrooke
    Filip Radlinski
    Geri Gay
    ACM Transactions on Information Systems, 25, no 2 (2007), pp. 7
    Preview
    Incorporating Eyetracking into User Studies at Google
    Kerry Rodden
    Proceedings of ACM CHI 2006 workshop on Getting a Measure of Satisfaction from Eyetracking in Practice
    Preview