Yuxue Jin

Authored Publications
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Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects
Jim Koehler
research.google.com, Google Inc., 76 Ninth Avenue Google New York NY 10011 (2017)
How Many People Visit YouTube? Imputing Missing Events in Panels With Excess Zeros
Georg M. Goerg
Nicolas Remy
Jim Koehler
; SAGE Publications - edited by Herwig Friedl and Helga Wagner, Linz, Austria (2015), pp. 1-6
The Optimal Mix of TV and Online Ads to Maximize Reach
Jim Koehler
Georg M. Goerg
Nicolas Remy
research.google.com, 76 Ninth Avenue (2013), pp. 1-16
The Incremental Reach and Cost Efficiency of Online Video Ads over TV Ads
Sheethal Shobowale
Jim Koehler
Harry Case
Google Inc (2012), pp. 1-17