What does your wearable know about the festive season?
Abstract
As we reach the end of the year and people look forward to spending quality time with loved ones, here at Fitbit, we wonder what our Pixel watches and Fitbit trackers can tell us about how we are spending the festive season. We looked at the data of 11.8 million of our users all over the world between January 2022 and July 2025. Here are the key stats we wanted to share with you!
