Dr. Chris Chapman is a Staff Quantitative User Experience Researcher for Google Next Billion Users, based in the Seattle office. Externally, Chris is a past President of the American Marketing Association (AMA) Insights Council and a member of the AMA Publications Policy Committee. He was Chair of the Advanced Research Techniques Forum (ART Forum) conference in 2012 and in 2017, and Chair of the Analytics with Purpose conference in 2015. He serves on several review boards and conference organizing committees, and is the coauthor of Chapman & Feit, R for Marketing Research and Analytics, 2nd ed. (Springer, 2019) and Schwarz, Chapman, & Feit, Python for Marketing Research and Analytics (Springer, 2020). Chapman & Feit (2019) has been translated into Chinese and Japanese, and is used as a textbook in 90+ universities in 26 countries.