Google Research

Web Survey Methodology

Sage, London (2015), pp. 344


Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

The book is available as open access in PDF and Epub format. Click the download link above for the PDF version
Comprehensive and thoughtful! Those two words beautifully describe this terrific book. Internet surveys will be at the centre of survey research for many decades to come, and this book is a must-read handbook for anyone serious about doing online surveys well or using data from such surveys. No stone is left unturned - the authors address every essential topic and do so with a remarkable command of the big picture and the subtleties involved. Readers will walk away with a clear understanding of the many challenges inherent in conducting online studies and with an appropriate sense of optimism about the promise of the methodology and how best to implement it.
Jon Krosnick
Frederic O. Glover Professor in Humanities and Social Sciences, Stanford University

This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.
Ray Poynter
Managing Director, The Future Place

Read on and pick from the basket of useful pieces of advice that Mario Callegaro and his colleagues have put together! This is a very rich resource for practitioners and students within web survey methodology.
Ulf-Dietrich Reips
Professor, Department of Psychology, University of Konstanz

The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. A must-have for everyone planning an online survey.

Edith de Leeuw
MOA professor of survey methodology, Utrecht University

Their book takes the reader through the past fifteen years of research in Web survey research and methodology. It provides practical guidance on the current techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. These include: preparation for questionnaire design; recruitment testing; data analysis; and survey software. These major topics are covered in a systematic and insightful way.
Karl M van Meter
Bulletin de Methodologie Sociologique

The authors of the present work have opted for the 'longest way', the 'most difficult', yet to expose all aspects related to the survey tool, making the reader with little experience to develop a complete investigation. It is a text accessible to the beginner and extremely exhaustive for the experienced by providing other points of view and numerous bibliography in which to deepen.
Vidal Díaz de Rada
Revista Española de Investigaciones Sociológicas

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