- Mirjam Seckler
- Silvia Heinz
- Javier Bargas-Avila
- Klaus Opwis
- Alexandre Tuch
Proceedings of the 2014 annual conference on Human factors in computing systems (2014), pp. 1275-1284
This study reports a controlled eye tracking experiment (N = 65) that shows the combined effectiveness of 20 guidelines to improve interactive online forms when applied to forms found on real company websites. Results indicate that improved web forms lead to faster completion times, fewer form submission trials, and fewer eye movements. Data from subjective questionnaires and interviews further show increased user satisfaction. Overall, our findings highlight the importance for web designers to improve their web forms using UX guidelines.
We maintain a portfolio of research projects, providing individuals and teams the freedom to emphasize specific types of work