Google Research

Ad serving using a compact allocation plan

  • Peiji Chen
  • Wenjing Ma
  • Srinath Mandalapu
  • Chandrashekhar Nagarjan
  • Jayavel Shanmugasundaram
  • Sergei Vassilvitskii
  • Erik Vee
  • Manfai Yu
  • Jason Zien
Proceedings of the 13th ACM Conference on Electronic Commerce, ACM, New York, NY, USA (2012), pp. 319-336

Abstract

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