Nudging Developers Toward Privacy: Evaluating the Impact of Personalized App Review Reports

Mobile application developers often struggle to create accurate privacy notices or implement robust privacy practices due to limited expertise or resources. While users share unsolicited privacy feedback in app reviews, and prior research has characterized this privacy feedback, uncovering developer reactions to this feedback remains unexplored. This study explores whether personalized privacy review reports---summarizing real user feedback for a developer's own app---can effectively nudge them toward planning privacy improvements. We surveyed 42 app developers, presenting them with reports containing privacy themes, temporal trends, peer benchmarks, and emotion distributions derived from their apps' reviews. Our findings indicate that these privacy report interventions proved highly effective, with 76% (32 of 42) of participants finding at least one section of the report useful. Furthermore, exposure to the report increased the participants' intent to pursue privacy-relevant actions -- such as reorganizing the UI, enhancing privacy communications, or adding/removing features -- with 69% (29 of 42) of participants indicating an increased intent to do so. Almost all developers expressed a desire to receive such privacy reports periodically or on demand. These results indicate that making this style of report broadly available across the industry could foster a more privacy-conscious mobile ecosystem.