Mobility-Embedded POIs: Learning What a Place Is and How It’s Used from Human Movement
Abstract
Recent progress in geospatial foundation models (GeoFMs) has highlighted the
importance of learning general-purpose representations for real-world locations,
particularly Points of Interest (POIs) where human activity concentrates. Yet, ex-
isting POI representations remain largely static, drawing from textual metadata
(e.g., category labels, descriptions) and spatial attributes (e.g., coordinates, neigh-
borhood context), all of which describe what a place is, but not how it is actu-
ally used. We argue that human mobility provides a complementary and dynamic
signal, capturing real-world visitation patterns that reveal how places function in
practice. To this end, we introduce Mobility Embedded POIs (ME-POIs), a
pretraining framework that learns POI representations directly from sequences of
human visits. Each visit is encoded as a contextualized embedding that captures
the POI’s static attributes as well as its temporal and sequential context, includ-
ing when the visit occurs and which visits surround it. These visit embeddings
are aligned with learnable POI embeddings via a contrastive objective, grounding
POI representations in their real-world usage patterns. To address the long tail of
sparsely visited POIs, we transfer visitation distributions from data-rich anchors
to sparse locations, leveraging multi-scale spatial proximity to capture local and
regional patterns, and functional similarity to enable transfer across semantically
related POIs. We demonstrate the utility of ME-POIs for a set of automated map
enrichment tasks, critical in geospatial intelligence. We show empirically that
by embedding visitation dynamics, ME-POIs outperform text- and location-only
baselines, proving that mobility-informed embeddings provide a stronger founda-
tion for modeling place function and change.
importance of learning general-purpose representations for real-world locations,
particularly Points of Interest (POIs) where human activity concentrates. Yet, ex-
isting POI representations remain largely static, drawing from textual metadata
(e.g., category labels, descriptions) and spatial attributes (e.g., coordinates, neigh-
borhood context), all of which describe what a place is, but not how it is actu-
ally used. We argue that human mobility provides a complementary and dynamic
signal, capturing real-world visitation patterns that reveal how places function in
practice. To this end, we introduce Mobility Embedded POIs (ME-POIs), a
pretraining framework that learns POI representations directly from sequences of
human visits. Each visit is encoded as a contextualized embedding that captures
the POI’s static attributes as well as its temporal and sequential context, includ-
ing when the visit occurs and which visits surround it. These visit embeddings
are aligned with learnable POI embeddings via a contrastive objective, grounding
POI representations in their real-world usage patterns. To address the long tail of
sparsely visited POIs, we transfer visitation distributions from data-rich anchors
to sparse locations, leveraging multi-scale spatial proximity to capture local and
regional patterns, and functional similarity to enable transfer across semantically
related POIs. We demonstrate the utility of ME-POIs for a set of automated map
enrichment tasks, critical in geospatial intelligence. We show empirically that
by embedding visitation dynamics, ME-POIs outperform text- and location-only
baselines, proving that mobility-informed embeddings provide a stronger founda-
tion for modeling place function and change.
Research Areas
