Calibrating Trustworthiness in GenAI
Abstract
Generative or “GenAI”—a type of artificial intelligence that can create new content, including text, images, music, and videos, by learning from existing data—is a constantly changing and improving tool gaining widespread use around the world. According to McKinsey’s 2024 Global Survey on AI adoption, 65% of professionals reported their organizations regularly using GenAI, up from 33% the year prior.
With GenAI no longer a new tool, and one with user adoption continuing to increase year over year, the Ad Council Research Institute (ACRI), in partnership with Google, set out to understand what the American public knows and feels about GenAI in 2025. Who’s familiar with GenAI, and who uses it? How do they feel about its role in work and at home? How much do these users believe in its usefulness and benefits? What messaging (explanations and in-app statements) are most helpful for users?
With GenAI no longer a new tool, and one with user adoption continuing to increase year over year, the Ad Council Research Institute (ACRI), in partnership with Google, set out to understand what the American public knows and feels about GenAI in 2025. Who’s familiar with GenAI, and who uses it? How do they feel about its role in work and at home? How much do these users believe in its usefulness and benefits? What messaging (explanations and in-app statements) are most helpful for users?
