Abhinav Mathur

Abhinav Mathur

Abhinav is passionate about content safety on the internet. As the Trust & Safety Lead with 10+ years of experience in data analytics and operations at Google, American Express and EY, he has removed millions of abusive videos and adversarial accounts. Abhinav can lead large, complex, cross-functional and multi-stakeholder programs by leveraging his breadth of experience in different abuse vectors, streamlining operations & policies, detection capabilities, and technical acumen.

Research Areas

Authored Publications
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    The Synthetic Gap: Automating Forensic Investigation of "AI Slop" with the Scaled Abuse Forensics Examiner (SAFE)
    Vahid Jalali
    Longling Wang
    Geethik Narayana Kamineni
    Utkarsh Chaudhary
    Crystal Zhao
    Lucas Liu
    2026
    Preview abstract Generative AI capabilities have enabled malicious actors to flood online platforms with "AI slop"—mass-produced, low-quality synthetic media designed to overwhelm traditional integrity systems. These adversarial campaigns often utilize coordinated networks to distribute unique, localized variations of synthetic content, rendering static detection methods ineffective. The signals to detect coordination often have recall gaps. The content is not exactly duplicative to be in the same repetitive video cluster. The abusers however show similar patterns of behavior which need forensics. Manual forensic investigations cannot scale to match the velocity of these generative attacks. To address this, we present SAFE (Scaled Abuse Forensics Examiner), an automated multi-agent architecture designed for the scalable forensics of adversarial synthetic media. The system decomposes the investigation process into specialized agents: a Cluster Understanding Agent specialized in analyzing the relations between channels in a cluster, a Behavior Understanding Agent that identifies inorganic spatiotemporal patterns, and a Content Understanding Agent that utilizes LoRA-adapted Large Language Models (LLMs) and few-shot learning to detect existing policy violations and spirit of the policy violations respectively . A Root Agent synthesizes these multimodal signals to render a final verdict. Early deployment results indicate that SAFE significantly accelerates the identification of novel synthetic threats, reducing forensic investigation time compared to human-in-the-loop workflows. View details
    Preview abstract Online video platforms face an exponential challenge in detecting and mitigating the flood of AI-generated "slop" and synthetic spam perpetuated by coordinated malicious actors. This content is increasingly designed to exploit the limitations of traditional media forensics, often utilizing generative AI to produce unique, localized variations of harmful or low-quality material at scale. Traditional content-centric moderation fails against this coordinated, adversarial generation strategy. This paper presents a novel, scalable defense system deployed at a major Online Video Platform (OVP) to identify and terminate clusters of coordinated accounts exhibiting a prevalence of adversarial synthetic content. The approach leverages a multi-faceted architecture incorporating two core machine learning components: a robust Coordinated Bot-Net Detector (via Account Relatedness) and a Synthetic Pattern Classifier (formerly BT Classifier). Crucially, we introduce an advanced AI enhancement layer utilizing Large Language Models (LLMs), specialized via Low-Rank Adaptation (LoRA) and Automatic Prompt Optimization (APO), to achieve rapid, high-precision semantic understanding of emerging synthetic spam trends. Operational data spanning a six-month period demonstrates the system's significant impact, resulting in the successful termination of 50K clusters comprising 130K channels of synthetic spam generators. Furthermore, the LLM-driven automation significantly improves operational efficiency, saving approximately 83 human review hours to cut down human reviews by 50%. This work details a critical, deployed solution that provides essential scalability and adversarial resilience against sophisticated generative attacks. View details
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