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Adapting Online Advertising Techniques to Television

Yannet Interian
Igor Naverniouk
Dan Zigmond
Online Multimedia Advertising: Techniques and Technologies, Information Science Reference, Hershey PA (2011), pp. 148-165


The availability of precise data on TV ad consumption fundamentally changes this advertising medium, and allows many techniques developed for analyzing online ads to be adapted for TV. This chapter looks in particular at how results from the emerging field of online ad quality analysis can now be applied to TV.