Aqsa Fulara
Aqsa Fulara is a product manager at Google, with experience in enterprise data, AI and business intelligence products. She has worked on Google Cloud Recommendations AI, Looker, Google Ads and Google Assistant. She is passionate about building innovative AI products with delightful user experiences to solve real user problems and in differentiated ways. Her focus on delivering business value through win-win partnerships has led to her proven track record of achieving business outcomes.
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The article summarizes the unique challenges and strategies required for a successful GTM (Go to market) strategy in enterprise world. We cover how enterprise PM function is unique from regular PM, and why enterprise PMs must look at distribution as an inherent product process. We also share a framework for thinking about various components of GTM strategy. Key aspects include customer segmentation, account acquisition strategies, product packaging, positionining and marketing; and technical enablement and content distribution.
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Beyond dashboards: LLM-powered insights for next generation of business intelligence
AIM Research (2024)
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The articles delves into the promise of AI in business intelligence. It briefly reviews the evolution of BI and various Cloud tools, followed by the paradigm shift in how data is consumed. While AI brings huge potential, the article covers areas that enterprises must exercise caution over, when building intelligent agents to answer data questions.
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A product manager’s specific role varies from one company to the next. Still, all product managers balance many aspects of their job, including customers’ needs, a vision for new products, and the project team. So what tools and strategies are needed to create a successful career as a product manager? What are the “5 Things You Need To Create A Successful Career As A Product Manager”? Authority Magazine speaks with Aqsa Fulara, a product manager at Google to answer these questions with stories and insights from her experiences.
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