Transparency and Choice: Protecting Consumer Privacy in an Online World
Abstract
There have been concerns raised recently about online tracking. There are a variety of
mechanisms by which data is collected online, and for which it is used, and it is unclear which
of these are intended to be addressed by “Do Not Track” mechanisms. Tracking is often data
collection that helps ensure the security and integrity of data, determines relevancy of served
content and also helps create innovation opportunities. This value ought to be central in
any “Do Not Track” discussions.
mechanisms by which data is collected online, and for which it is used, and it is unclear which
of these are intended to be addressed by “Do Not Track” mechanisms. Tracking is often data
collection that helps ensure the security and integrity of data, determines relevancy of served
content and also helps create innovation opportunities. This value ought to be central in
any “Do Not Track” discussions.
Research Areas
