Learning Multiple-Question Decision Trees for Cold-Start Recommendation

For cold-start recommendation, it is important to rapidly profile new users and generate a good initial set of recommendations through an interview process --- users should be queried adaptively in a sequential fashion, and multiple items should be offered for opinion solicitation at each trial. In this work, we propose a novel algorithm that learns to conduct the interview process guided by a decision tree with multiple questions at each split. The splits, represented as sparse weight vectors, are learned through an L_1-constrained optimization framework. The users are directed to child nodes according to the inner product of their responses and the corresponding weight vector. More importantly, to account for the variety of responses coming to a node, a linear regressor is learned within each node using all the previously obtained answers as input to predict item ratings. A user study, preliminary but first in its kind in cold-start recommendation, is conducted to explore the efficient number and format of questions being asked in a recommendation survey to minimize user cognitive efforts. Quantitative experimental validations also show that the proposed algorithm outperforms state-of-the-art approaches in terms of both the prediction accuracy and user cognitive efforts.