A Comparison of Six Sample Providers Regarding Online Privacy Benchmarks
Abstract
Researchers increasingly utilize online tools to gather insights.
We show how privacy comfort as measured by questionnaires
differs across various survey sample providers. To investigate
potential differences depending on provider, we fielded a small set
of privacy-related benchmark questions regarding past experience,
present and future concerns to six major US survey providers. We
found substantial differences depending on privacy benchmark
and provider population, illustrating that privacy-related research
may yield different insights depending on provider choice.
We show how privacy comfort as measured by questionnaires
differs across various survey sample providers. To investigate
potential differences depending on provider, we fielded a small set
of privacy-related benchmark questions regarding past experience,
present and future concerns to six major US survey providers. We
found substantial differences depending on privacy benchmark
and provider population, illustrating that privacy-related research
may yield different insights depending on provider choice.
Research Areas
