Google Research

Approaches for Secure Sales Lift Measurement

Google LLC (2021)


We propose a number of potential approaches to enable Sales Lift measurement in a privacy-safe and secure manner. We discuss these approaches in the context of digital publisher media channels, but in theory these approaches can be extended to most types of media channels that has the ability to link media exposure with outcomes. We discuss Sales Lift measurement both in the context of single publisher and multi-publisher scenarios and weigh the trade-off of the different solutions in terms of utility, privacy, security, and computation costs.

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