Google Research

Triptech: A Method to Evaluate Early Design Concepts



Measuring user experience (UX) is a crucial part of the design process, yet there are few methods to evaluate UX in the early phases of product development. We introduce Triptech, a novel method used to quickly explore product ideas. We present how it was used to gauge the frequency and importance of user needs, to assess the desirability and perceived usefulness of design concepts, and to draft UX requirements for Now Playing—an on-device music recognition system for the Pixel 2. We discuss the merits and limitations of the Triptech method and its applicability to tech-driven innovation practices.

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