Google Research

Evaluating the Accuracy of Google Surveys

Google Inc. (2019)

Abstract

Google Surveys is a market research platform that surveys internet and smartphone users. Our methodology whitepaper (g.co/SurveysWhitepaper) explains how Google Surveys works and discusses its ability to mitigate different kinds of biases. This paper evaluates the accuracy of Google Surveys by comparing its survey results against benchmarks and other online survey platforms.

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