Model-free approaches for reinforcement learning (RL) and continuous control find policies based only on past states and rewards, without fitting a model of the system dynamics. They are appealing as they are general purpose and easy to implement; however, they also come with fewer theoretical guarantees than model-based RL. In this work, we present a new model-free algorithm for controlling linear quadratic (LQ) systems, and show that its regret scales as O(T^(ξ+2/3)). The algorithm is based on a reduction of control of Markov decision processes to an expert prediction problem. In practice, it corresponds to a variant of policy iteration with forced exploration, where the policy in each phase is greedy with respect to the average of all previous value functions. This is the first model-free algorithm for adaptive control of LQ systems that provably achieves sublinear regret and has a polynomial computation cost. Empirically, our algorithm dramatically outperforms standard policy iteration, but performs worse than a model-based approach.