Google Research

Emerging TV Experiences: How VR, Voice, and Young Audiences Have Changed the Landscape of TV Experiences

  • Isha Dandavate
  • Kerwell Liao
  • Lettie Malan
TVX 2017: An ACM international conference on interactive experience for television and online video (2017)


At TVX 2015, we led an interactive workshop to explore how people, contexts, and multi-device experiences contribute to a changed landscape of TV watching behaviors. Since then, innovation in the television and video industry has taken leaps forward through the development of new technologies and an ever-growing audience. This one-day, interactive workshop at TVX 2017 will bring together academics and professionals to update our previously formed framework, and to understand the design challenges and opportunities that have arisen from development in three new areas: the VR/360 video space, voice interactions, and engagement of younger audiences. Let’s come together and update the framework we built in 2015.

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