Google Research

ESOMAR/GRBN Online research guideline

  • Reg Baker
  • Peter Milla
  • Mario Callegaro
  • Melanie Courtright
  • Brian Fine
  • Philippe Guilbert
  • Debrah Harding
  • Kathy Joe
  • Jackie Lorch
  • Bruno Paro
  • Efrain Ribeiro
  • Alina Serbanica
Esomar, Esomar (2015)

Abstract

This ESOMAR/GRBN Online Research Guideline is designed to help researchers address legal, ethical and practical considerations in using new technologies when conducting research online and is an update of guidance issued in 2011. To ensure that it is in line with most recent practice, in addition to other updated sections, this new draft Guideline also contains:

New guidance on passive data collection requirements A new section on incentives, sweepstakes and free prize draws A new section on sample source and management An updated section on specific online technologies such as tracking, cloud storage and static and dynamic IDs

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