Google Research

Designing Surveys for HCI Research

CHI '15 Extended Abstracts on Human Factors in Computing Systems, ACM, New York, NY, USA (2015), pp. 2485-2486


Online surveys are widely used in human-computer interaction (HCI) to gather feedback and measure satisfaction; at a glance many tools are available and the cost of conducting surveys appears low. However, there is a wide gap between quick-and-dirty surveys, and surveys that are properly planned, constructed, and analyzed. This course examines survey research approaches that meet HCI goals, selecting the appropriate sampling method, questionnaire design best practices, identifying and avoiding common survey biases, and questionnaire evaluation. Attendees will gain an appreciation for the breadth and depth of surveys in HCI, combined with keys to conducting valid, reliable, and impactful survey research themselves.

Learn more about how we do research

We maintain a portfolio of research projects, providing individuals and teams the freedom to emphasize specific types of work