Google Research

A Comparison of Six Sample Providers Regarding Online Privacy Benchmarks

SOUPS Workshop on Privacy Personas and Segmentation (2014)

Abstract

Researchers increasingly utilize online tools to gather insights. We show how privacy comfort as measured by questionnaires differs across various survey sample providers. To investigate potential differences depending on provider, we fielded a small set of privacy-related benchmark questions regarding past experience, present and future concerns to six major US survey providers. We found substantial differences depending on privacy benchmark and provider population, illustrating that privacy-related research may yield different insights depending on provider choice.

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