Google Research

Designing Unbiased Surveys for HCI Research

CHI '14 Extended Abstracts on Human Factors in Computing Systems, ACM, New York, NY, USA (2014), pp. 1027-1028


Surveys are a commonly used method within HCI research. While it initially appears easy and inexpensive to conduct surveys, overlooking key considerations in questionnaire design and the survey research process can yield skewed, biased, or entirely invalid survey results. Fortunately decades of academic research and analysis exist on optimizing the validity and reliability of survey data, from which this course will draw. To enable the creation of unbiased surveys, this course demonstrates questionnaire design biases and pitfalls, provides best practices for minimizing these, and reviews different uses of surveys within HCI.

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