Google Research

Nowcasting with Google Trends

String Processing and Information Retrieval, Springer (2013), pp. 4


Since launching Google Trends we have seen extensive interest in what can be learned from search trends. A plethora of studies have shown how to use search trends data for effective nowcasting in diverse areas such as health, finance, economics, politics and more. We give an overview of Google Trends and Nowcasting, highlighting some exciting Big Data challenges, including large scale engineering, effective data analysis, and domain specific considerations.

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