Google Research

Game Your Campaign

Think Quarterly, Google, Inc. (2012)

Abstract

In this article Carolyn Wei and David Huffaker, Google User Experience researchers, explore how understanding gaming sociability could help marketers communicate with a growing audience in new ways. From heightening personalization with "virtual goods", to avoiding the pitfalls of "noisy" game notifications, today's marketers can create a gaming niche that is both relevant and meaningful to a highly engaged user base.

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