Google Research

Empirical evaluation of 20 web form optimization guidelines

CHI '13 Proceedings of the 2013 annual conference on Human factors in computing systems, ACM, pp. 1893-1898

Abstract

Mostwebsitesuseinteractiveonlineformsasamain contact point to users. Recently, many publications aim at optimizing web forms. In contrast to former research that focused at the evaluation of single guidelines, the present study shows in a controlled lab experiment with n=23 participants the combined effectiveness of 20 guidelines on real company web forms. Results indicate that optimized web forms lead to faster completion times, less form submission trials, fewer eye fixations and higher user satisfaction in comparison to the original forms.

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