Google Research

To match or not to match: economics of cookie matching in online advertising

Proceedings of the 13th ACM Conference on Electronic Commerce, ACM, New York, NY, USA (2012), pp. 741-753


No abstract available; check out the Download or Google Scholar links above for publications details.

Learn more about how we do research

We maintain a portfolio of research projects, providing individuals and teams the freedom to emphasize specific types of work