- Noam Nisan
- Jason Bayer
- Deepak Chandra
- Tal Franji
- Robert Gardner
- Yossi Matias
- Neil Rhodes
- Misha Seltzer
- Danny Tom
- Hal Varian
- Dan Zigmond
Google, Inc. (2009)
Abstract
This document describes the auction system used by Google for allocation and pricing of TV ads and Radio ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.
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