Google Research

Google’s Auction for Radio and TV Ads

  • Noam Nisan
  • Jason Bayer
  • Deepak Chandra
  • Tal Franji
  • Robert Gardner
  • Yossi Matias
  • Neil Rhodes
  • Misha Seltzer
  • Danny Tom
  • Hal Varian
  • Dan Zigmond
Google, Inc. (2009)


This document describes the auction system used by Google for allocation and pricing of TV ads and Radio ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.

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