Yongwei Yang is a researcher at Google. He works on (1) user and consumer research, (2) public perceptions about AI, (3) integrating AI into research methods and processes, and (4) attitude-behavior linkage and its implication to business goal-setting and impact evaluation. Yongwei also works on foundational methodological research on collecting better data and making better use of data, esp. with surveys, psychological measurement, and behavioral signals. He is passionate about using his expertise to create a positive impact and to help others become effective users of research. Yongwei holds a Ph.D. in Quantitative and Psychometric Methods from the University of Nebraska-Lincoln.