Yongwei Yang is a survey research scientist at Google, Inc. He works on brand and user research, as well as general research on measurement and survey methodology. Yongwei enjoys figuring out how to collect better data and make better use of data, as well as to implement evidence-based interventions and evaluate their business impact. His research interests include survey and test development and validation, technology- enhanced measurement and data collection, survey and testing in multi-population settings, concepts and models for understanding consumer and employee behaviors, and utility analysis of organizational interventions. He holds a Ph.D. in Quantitative and Psychometric Methods from the University of Nebraska-Lincoln.