David M. Hoffman graduated from the University of California San Diego with a degree in Bioengineering and received his PhD in Vision Science from the School of Optometry at the University of California Berkeley. He has since worked with several companies on improving displayed image quality through identifying, characterizing, and mitigating degradation and distortion sources throughout the software and hardware acquisition and display pipeline. Since 2017, he is an applied vision researcher at Google working on creating the display subsystem and imaging pipelines that facilitate terrific head worn display experiences. A major part of this research is discovering how the limits of the visual system dictate which technological advances will have the strongest perceptual impact. He is an associate editor of the Journal of Society for Information Display and chairs the applied vision subcommittee of SID Display Week.