Google Research

Vidhya Navalpakkam


I am currently a Research Scientist at Google. My interests are in thinking beyond clicks -- Developing a rigorous, multi-scale approach to understanding the web user, by combining the benefits of eye-tracking, cursor-tracking and click log analyses. Potential applications of my work include fast and scalable evaluation of design, content and ad effectiveness, beyond existing click-based solutions. My work leverages techniques from Computer Science, Neuroscience, and Cognitive Psychology. More on my Personal page.

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